Mike Brevoort

Social Media is a means not a strategy!

January 20, 2010

Posted by Mike Brevoort
Category: Social Computing Tags: , , ,

Clients regularly ask me what they should be doing with relation to public social networks like Twitter and Facebook. This is usually a frantic behind the eight ball type discussion generated by social media hype evoking a sense of urgency and haste. I generally respond with a question- what is your marketing and brand strategy as [...]

Sam Mefford

A Wake-up Call: Google, support Faceted Search!

January 11, 2010

Posted by Sam Mefford
Category: Search Tags: , ,

I believe confusion persists about whether Google’s search appliance truly supports faceted search.  First I’ll point out that Google Labs has two projects which claim to add faceted search features to the GSA (more details on those below).  Those projects probably work for some and looked tempting when we first found them, but as we [...]