Social Media is a means not a strategy!

proposed-session

Clients regularly ask me what they should be doing with relation to public social networks like Twitter and Facebook. This is usually a frantic behind the eight ball type discussion generated by social media hype evoking a sense of urgency and haste. I generally respond with a question- what is your marketing and brand strategy as […]

A Wake-up Call: Google, support Faceted Search!

I believe confusion persists about whether Google’s search appliance truly supports faceted search.  First I’ll point out that Google Labs has two projects which claim to add faceted search features to the GSA (more details on those below).  Those projects probably work for some and looked tempting when we first found them, but as we […]