Social Media is a means not a strategy!


Clients regularly ask me what they should be doing with relation to public social networks like Twitter and Facebook. This is usually a frantic behind the eight ball type discussion generated by social media hype evoking a sense of urgency and haste. I generally respond with a question- what is your marketing and brand strategy as […]

Defrag 2009 Conference Retrospective

I spent the last two days at the Defrag Conference in Denver, Colorado. Defrag is, in its own words “focused on the tools and technologies that accelerate the ‘aha’ moment, and is a gathering place for the growing community of implementers, users, and thinkers that are building the next wave of software innovation.” It was […]