Content Management — There’s an app for that!!

I have been working in Content Management for over 10 years and been involved in over 30 content management projects.  Sadly, I have never found a customer that was truly happy with their Content Management System (CMS).  Most customers figure out how to work with the system they have and adjust their processes accordingly.  Content Management should not be that painful.

There is a better way to manage content.  Why not replace your content management systems with a series of small, purpose-built applications?

  • Need to add a new product to your website… There’s an app for that.
  • Need to create a new marketing web page on your site using a word document… There’s an app for that.
  • Need to convert your web page to Spanish… There’s an app for that.
  • Need to create a new promotion through your website and e-mail… There’s an app for that as well.

Many of the content management problems I have encountered could be solved with a series of simple applications built on a common content platform.  One client we are working with is doing this today with great success.  It is much less expensive than you think.

The key to a successful content application model is finding a platform that allows for rapid content application development.  The platform should serve as a central repository for all content and it should have built in features like versioning, metadata management and publishing.

With the proper platform in place, applications can be developed quickly.  IT works with each department or content contributor to understand their specific needs and process flow.  Applications can be built in weeks (rather than months) because the platform allows it.  As additional applications are built, new features are added to the system that can be shared with other departments.  The result is a delegated content management process that empowers the content owners.

The client that is having success building content apps uses MarkLogic as their content platform.  They are meeting their content contributors needs and developing apps at a fraction of the cost of their previous large content management implementation.

I would love to hear more about how others are building content apps.  Please share your stories as comments.  If you want to learn more about how our clients are building these Content Management Apps send an e-mail to

Avalon Consulting, LLC About Avalon Consulting, LLC

Avalon Consulting, LLC implements Big Data, Web Presence, Content Publishing, and Enterprise Search solutions. We are the trusted partner to over one hundred clients, primarily Global 2000 companies, public agencies, and institutions of higher learning.

Headquartered in Plano, Texas, Avalon also maintains offices in Austin, Texas, Chicago, Illinois, and Washington, DC.


  1. I am surprised – Are you saying in general cost of building this app based CMS on MarkLogic (given it’s huge licensing cost) would be lower or in a specific scenario for this particular customer of yours? I think CMS like Drupal and Alfresco do fairly good job for specific solutions and their are happy customers.

    • Joe Hilger Joe Hilger says:

      Great question.

      The answer is that the cost savings come when you are dealing with complexity. Customers only looking for web content management for their website will find Drupal can be a great, cost effective answer. In that case, there is no need to do anything else.

      Many of our customers are dealing with much more complex situations. They have one or more websites in multiple languages, with thousand of pictures or videos that makes heavy use of social media. The work to maintain these web properties is often spread across departments and managed by a central web team. Marketing is looking for an easy way to publish new deals. Another business unit needs to track license rights to the images on the website. A third team is responsible for the video or PDF library. A fourth team is lookin to provide a mobile version of the site.

      Each of these groups has a way they are accustomed to working. Many of them have no interest in web content management and are easily confused or frustrated by typical web content management features. These people want simple applications that meet their specific needs. A lot of time and money is spent creating customizations within the WCM application. IT is forced to work around a framework that in some cases gets in the way of what the business wants to do.

      Using a platform like MarkLogic removes much of the complexity. Small applications can be created quickly. These tools are simple and meet the business needs allowing the central web team to delegate more of the content management functions. All of this leads to cost savings across the organization.

      Does that answer your question?

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