I have been working in Content Management for over 10 years and been involved in over 30 content management projects. Sadly, I have never found a customer that was truly happy with their Content Management System (CMS). Most customers figure out how to work with the system they have and adjust their processes accordingly. Content Management should not be that painful.
There is a better way to manage content. Why not replace your content management systems with a series of small, purpose-built applications?
- Need to add a new product to your website… There’s an app for that.
- Need to create a new marketing web page on your site using a word document… There’s an app for that.
- Need to convert your web page to Spanish… There’s an app for that.
- Need to create a new promotion through your website and e-mail… There’s an app for that as well.
Many of the content management problems I have encountered could be solved with a series of simple applications built on a common content platform. One client we are working with is doing this today with great success. It is much less expensive than you think.
The key to a successful content application model is finding a platform that allows for rapid content application development. The platform should serve as a central repository for all content and it should have built in features like versioning, metadata management and publishing.
With the proper platform in place, applications can be developed quickly. IT works with each department or content contributor to understand their specific needs and process flow. Applications can be built in weeks (rather than months) because the platform allows it. As additional applications are built, new features are added to the system that can be shared with other departments. The result is a delegated content management process that empowers the content owners.
The client that is having success building content apps uses MarkLogic as their content platform. They are meeting their content contributors needs and developing apps at a fraction of the cost of their previous large content management implementation.
I would love to hear more about how others are building content apps. Please share your stories as comments. If you want to learn more about how our clients are building these Content Management Apps send an e-mail to email@example.com.